The codebook when it comes to bigger research ended up being based considerably on the factors produced by Kunkel

The codebook when it comes to bigger research ended up being based considerably on the factors produced by Kunkel

Not totally all product that has been taped was coded. As our focus was on scripted development, we excluded daily news broadcasts, game shows, sports programs and activities, and paid development, along with all types of commercials as well as other promotions ( ag e.g., teasers for system programs). Although music videos had been taped, they certainly were coded and analyzed individually because of their unique faculties and are maybe not reported right right here. The analyses delivered in this paper, nonetheless, do are the nonmusic video clip programming from cable music entertainment channels including talk programs, variety/comedy shows, and truth programs. In addition, indicates that had been incomplete since they started before 3:00 p.m. or ended after 11:00 p.m. weren’t coded. Finally, episode repeats had been eradicated through the test.

The sample that is final the 2001 2002 period contains 1,276 unique system episodes, whereas the ultimate test when it comes to 2002 2003 period included 1,439 unique system episodes. The test when it comes to 2nd content analysis ended up being notably bigger than 1st 12 months’s sample even as we produced concerted effort in 12 months 2 to make sure that we had three episodes of every nonsyndicated show. Despite strict adherence towards the sampling plan, extra taping had been required whenever, as an example, brand brand brand new programs joined the autumn lineup following the start of year to replace for cancelled programs or if the time and time slot for a string had been changed.


The codebook when it comes to bigger research ended up being based significantly in the factors manufactured by Kunkel and colleagues (1999, 2001, 2003) within their content analyses conducted when it comes to Kaiser Family Foundation. We created extra things, including those on same intercourse behavior that is intimate sexual talk linked to nonheterosexuals. Contrary to Kunkel and peers, whom utilized the scene due to the fact primary product of analysis, our content analyses involved coding for intimate content in 2 moment periods of system time. Because scenes differ significantly in total and, therefore, don’t offer a consistent device of measure to make evaluations across programs, we used a coding that is standard centered on time. Coding media development in designated time intervals has been utilized often by other scientists conducting content analyses across different system genres including movies, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes of the content analysis, intercourse ended up being understood to be any depiction of sexual intercourse, intimately suggestive behavior, or any mention sex or activity that is sexual. To be conservative and prevent overcoding sexual content, messages about intercourse were differentiated from nonsexual communications regarding relationship and relationships, that have been maybe maybe not coded. For instance, a declaration such as “I favor my boyfriend” wouldn’t be coded whereas a declaration such as “I made like to my boyfriend” will be coded.

Exact exact exact Same intercourse behavior that is sexual

Every 2 moment period that had been coded as containing one or more variety of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, along with other intimate behavior 2 ended up being additionally examined when it comes to existence of exact same intercourse behavior that is sexual. Because of this product, coders utilized a yes/no response format to point whether some of the sexual behavior depicted within the period took place between a couple for the exact same intercourse.

Discuss nonheterosexual issues that are sexual

Each 2 interval that is minute have been coded as containing a minumum of one example of talk through the intimate talk groups found in the primary coding task ( e.g., reviews about own/others’ sexual actions or passions, speak about intercourse which has had currently occurred, speak about sex crimes) had been additionally coded for whether some of the sexual talk pertaining to nonheterosexuals. With this product, programmers once once again utilized a yes/no response format to point whether some of the talk that is sexual the intimate passions or issues of nonheterosexual individuals. Most frequently, such responses pertaining to gays and lesbians, although periodically they certainly were related to bisexuals.